Activation formats
The live station, tuned to your format.
A festival lounge and a boardroom launch need different energy from the same core idea. Pick the format closest to yours to see how we shape the station.
Product launchesMake the launch wearable — guests leave in the new campaign.
Trade showsTurn a booth into the busiest aisle on the floor.
Festival loungesSponsor dwell time and a grounds full of your merch.
Retail pop-upsA drop moment people line up for and film.
Corporate eventsOnboarding, holiday parties, and summits with a made-live keepsake.
Not sure which fits?
Most brands mix formats — a product launch that lives inside a trade show, or a pop-up that anchors a festival weekend. Tell us the moment you are activating around and we will recommend the station lineup, crew size, and product mix that suits the room.
Start a build
Tell us the campaign once.
Share the brand, the moment you are activating around, guest count, city, and the date. Merch Troop will come back with the right made-in-the-moment station, crew, and product plan for your run of show.